I got this email from my local utility.
Treat Yourself With Savings
Ready to start saving? Tomorrow, Thursday 7/12/2012, is a Save Power Day, which means if you use less energy than you normally do between 2:00 pm and 6:00 pm, you can earn credits on your electricity bill - up to $100 a year.
Gee, thanks. I've already pared things down pretty close to the bone to minimize my bill already. What if my normal use is (to pick round numbers for comparison) 10KW/h per day, and even I unplugged all the non-essentials (i.e. not the refrigerator), I'd only drop to 9.5KW/h?